Toys - Best Selling

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sound and colorful textured...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys...

Connected to a handy dandy ring, baby can easily snuggle up to their plush lovey pal while soothing their gums on the attached teether. Plus, each character features entertaining crinkle...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set! Featuring our Itzy Lovey™ and Bitzy Busy Ring, this gift set is a sensory sensation....

Babies love to pull scarves from a “tissue” box. Itzy Ritzy's farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and fine motor skills with the adorable...

Travels abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral Car Seat Activity Toy from our Bitzy Bespoke™ collection! Watch as your little one reaches...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured feet, and grasps for...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link & Love™ is your baby's perfect playtime...

Itzy Ritzy's snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps massage and soothe...

Itzy Ritzy's soft, plush Itzy Friends Toy Collection Ritzy Jingle™ is the perfect accessory to keep baby entertained! Inside is a jingle ball that helps stimulate baby with its gentle...