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Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handle gives total trimming control so you...

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complete with two manual toothbrushes that promote brushing independence. At six months, you can...

The Thick or Curly Hair Detangler brush helps manage your kid’s snarls and knots, without hurting their sensitive scalp. Designed specifically for thicker hair, the Hair Detangler brush comes equipped...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute the natural oils evenly. Includes, Head-hugging...

The right dose for baby, an extra dose of sanity for parents. MediFrida delivers the full dose through a soft, familiar pacifier that sends medicine to the side of the...

The S-Curved Files let you and baby save face with a design that contours to baby’s nails for a perfectly filed finish.Includes:5 S-Curved Nail Files

The doctor-invented and doctor-recommended NoseFrida nasal aspirator is an easy and safe way to relieve little stuffy noses. The “snotsucker” is non-invasive and gives the user complete control over how...

These filters are clinically proven to prevent bacterial and mucus transfer when using the NoseFrida nasal aspirator.Features: Made in Sweden Made of moisture-absorbing polyurethane Includes twenty filters

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable...

NoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by simple we mean two ingredients - sea salt and water - that's all! The gentle formulation moisturizes nasal...

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s baby teeth, without losing your...

SmileFrida the ToothHugger has a unique triple-angle brush design that attacks plaque fast by hugging teeth and cleaning all sides at once. Specially designed with little brushers in mind, SmileFrida...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through the safety spyhole and nail that mani/pedi every time....

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Includes the Snotsucker nasal aspirator, disposable hygiene filters, and the...

Turn almost any sink into a newborn spa sesh with the Soft Sink Baby Bath, designed to cushion + cradle baby from head to toe. Sides snap together to support...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the safety spyhole and nail that mani/ pedi every time....

Oral health starts young - now that your 6-12 month old is growing new pearly whites, its time to start practicing proper oral care. The Training Toothbrush for Babies is...

A natural solution for colic and gas, the Windi works instantly and does not require ingestion of any drops or medication. The Windi is a single-use tube that helps babies...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling.Features: WEAR: Disposable Postpartum...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling.Features: WEAR: Disposable Postpartum...